Our Mission: ‘To make opportunity a little more universal’

Sunday, 6 November 2011

The Ekalavya Column - Nov '11



Do you look up to a loser?

Yup, you read that right – do you look UP to a LOSER?

If you simply snorted and dismissed that question right out of hand, you wouldn’t be way off

We celebrate the successful. Give them awards. Put them in the limelight. Call them the “Most Valued Employee’. We want the others not on stage to want to be like them. In the belief that this is what will create that charged-up environment in which employees deliver extraordinary results    

We yearn to recruit those who have been terribly successful earlier. We want a piece of them because we believe we’ll get guaranteed results

The flies in the ointment surface later. That star recruit, so terribly successful in his earlier avatar, turns out to be a dud. Last year’s superstar achiever delivers l’oeuf the moment the market tanks

Losers don’t merit awards, do they? Others don’t get all enthused and inspired by them, do they? And if they did, what do you say to them? Especially, if they can’t be bothered by who won

Rewind to the 1908 London Olympics. And the magic of Dorando Pietri at the marathon

The da Vinci Code: a FADA Transforma initiative




Preface : Over the past 8 years, Transforma has been working with the auto sector  - a multitude of auto manufacturers as well as dealerships, with a singular focus on improving business performance in a substantial and sustainable manner

During this time, the efforts of Transforma has covered, from all parts of India, hundreds of dealerships and thousands of those involved in the auto sector : from national heads of sales and service to those in manufacturing from amongst auto manufacturers, and from the dealerships : dealer owners down to front-line employees in both Sales as well as Service

The oft-heard refrain from dealerships has been the need for developing the kind of perspective that genuinely helps in improving their business performance : revenues, as well as profits

In response, Transforma, in collaboration with FADA, has outlined 7 modular programs, so that an individual can attend any of the programs without mandatorily having had to be part of any earlier one : the learning from any one program does not overlap with that from any other. Each of the 7 programs which will be offered only once every year, with participation in any particular program being limited to only 15 members

The key aspects of this set of 7 are :